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Measuring college students' alcohol consumption in natural drinking environments: field methodologies for bars and parties.

Clapp JD, Holmes MR, Reed MB, Shillington AM, Freisthler B, Lange JE

San Diego State University Prevention Science Collaborative, USA.

In recent years researchers have paid substantial attention to the issue of college students' alcohol use. One limitation to the current literature is an over reliance on retrospective, self-report survey data. This article presents field methodologies for measuring college students' alcohol consumption in natural drinking environments. Specifically, we present the methodology from a large field study of student drinking environments along with some illustrative data from the same study. Field surveys, observational methods, sampling issues, and breath alcohol concentration sample collection are detailed.

Published 31 August 2007 in Eval Rev, 31(5): 469-89.
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